SIPOA/Club Joint Communications Committee Meeting Summary

The meeting was held 08/14/15 at 2:05 PM at the Seabrook Island Club.

Shawna Jarrett reported on the findings of the SIPOA survey to determine interest in a Seabrook Island App.  The SIPOA function garnering the most interest was Visitor Passes followed by Access the Owner Address Book.   The Club function that was most chosen was Make a Dining Reservation, followed by Reserve a Tee Time.  The Town function that ranked first by a great margin was Emergency Alerts.

Ryan Jones of Charleston Marketing Partners, a guest expert on Website marketing and App Design, outlined key attributes for designing an App, which are outlined in the Meeting Minutes in the Property Owners section of the SIPOA Website.

Jerry Farber discussed key communication provisions of the Seabrook Island  Club’s updated strategic plan.

Kristina Skalak described Seabrook Island Club Website Metrics and announced that a Jonas E3 update to the member part of the Seabrook Island Club Website would roll out this fall.

Dennis Pescitelli reported that Tidelines now has had 1,000 posts and has 845 followers.  The Tidelines Production Team consists of 10 people.   Recently it has added podcasts, which it calls Tidecasting.

Attendees discussed ongoing joint SIPOA and Seabrook Island Club Communications Committee initiatives, which include:

  1. Strategic alignment of Club and SIPOA Website access via landing pages and communications activities in order to strengthen the Seabrook Island brand and enhance the visitor experience.
  2. A video presentation for the 2016 Annual Meeting with highlights of Seabrook Island activities in 2015.
  3. A video streaming initiative highlighting attributes of Seabrook Island as part of a marketing program.
  4. An editorial meeting of the three Seabrook Island entities—Town, SIPOA, and Club—with the Post & Courier later this year to highlight Seabrook Island attributes and recent successes.

The meeting adjourned at 3:35 PM.

  • Submitted by Ed Jones



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